Quality Matcha for daily use, mixing drinks, cooking & baking. This quality Matcha we offer here is an example of a quality all purpose Matcha grown in Japan. The tea has a pale emerald green color & when consumed on its own, frothed up with a whisk, has an almost jammy-smoothness belied by a somewhat sweetly astringent cup. Matcha is special, & because of the way it is produced, it is also powerful. Consider these numbers: 2 cups of brewed matcha contains 7 times the antioxidants of orange juice, 20 times that of apple juice, & nearly 20 g of calcium - & that’s just the short list! On a gram per gram basis, Matcha also contains approximately 10 times the polyphenols of regular teas. The healthy qualitites of the tea have led to the its break from tradition. Matcha can now be found served cold, as an ingredient in health shakes, ice creams, & even baked goods. This Matcha is made using pure Gyokuro leaves, a Japanese tea variety that is shaded beneath special mats for 3 weeks before plucking. The shading forces the plants to produce a higher than normal chlorophyll content which gives the leaves a rich green color. Once plucked, the leaves are steamed & dried. Tea at this stage of the process is known as Aracha. Next, the Aracha is stripped of all stems & veins resulting in a pure leaf known as Tencha. Tencha is then stone ground into its finely powdered form. Since it is powdered, no matter how you prepare Matcha, you are actually consuming the leaves - which contain high nutritional value - there is no other tea in the world consumed in this manner. Japanese Matcha Green Tea. All Natural Pure Tea Powder